Kenco kicks off £7.5m green packaging campaign

LONDON - Coffee brand Kenco is to launch its £7.5m Eco Refill sustainable packaging campaign, which promotes its refillable packs, which it says use 97% less packaging than its glass jars.

Kenco kicks off £7.5m green packaging campaign

The campaign, by JWT, encourages coffee-drinkers to switch to the more environmentally friendly packs.

Parent company Kraft Foods said TV ads show a comical take on a world with no packaging, with a voiceover by Joanna Lumley.

The campaign also encompasses outdoor, in-store and digital activity.

Malcolm Hett, Kenco senior brand manager, said: ‘The new Eco Refill encourages more environmentally friendly behaviour. We expect consumer awareness around this scheme to be very high.'


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published