Samsung debuts camera ad campaign

LONDON - Samsung is launching a £2m advertising campaign this week, featuring TV ads to support its new 2View cameras.

Samsung debuts camera ad campaign

The push, comprising TV, print and online activity, will focus on the recently launched ST500 and ST550 cameras, which feature the world's first front and back LCD screens.

The TV work breaks tomorrow (1 October) and runs throughout the month across ITV1, Channel 4, Five and Sky, alongside other multichannel and video-on-demand slots.

The TV campaign will be supported by print advertising in specialist photography titles, as well as digital marketing activity.

The Samsung campaign uses the tagline ‘Twice the fun of any camera'.

 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 An oral history of 'Get a Mac,' Part 1

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

Just published

More