Carat leads Media Awards shortlist

By Staff, campaignlive.co.uk, Thursday, 01 October 2009 06:55AM

LONDON - Carat is the most-nominated agency ahead of the 2009 Campaign Media Awards.

Carat...leads Media Awards shortlist

Carat...leads Media Awards shortlist

Book a table at the 2009 Campaign Media Awards

The Aegis agency has been shortlisted 11 times for its work, including that for Vauxhall and British Gas.

MediaCom is the second-most-shortlisted agency, with seven campaigns, including those for NatWest and Transport for London, considered.

Mediaedge:cia and PHD each has six shortlisted entries, while Universal McCann has five.

The winners, which were selected this Monday by a judging panel chaired by Philippa Brown, the chief executive of Omnicom Media Group, will be announced at London’s Hurlingham Club on 25 November.

Also announced will be the winning sales teams of the year.

Campaign has introduced two new categories for 2009, Media Sales Person of the Year and Media Agency Leader of the Year, which will be voted on by readers. A shortlist for these categories will be published shortly.

Book a table at the 2009 Campaign Media Awards


FULL SHORTLIST

Alcoholic Drinks

Company - Bauer Media
Client Company - Pernod Ricard
Project Name - Jacobs Creek

Company - Mirror Group
Client Company - Scottish & Newcastle
Project Name - John Smith's People's Darts

Company - talkSPORT
Client Company - Scottish and Newcastle
Project Name - Strongbow

Company - UM
Client Company - Brown Forman
Project Name - The Jack Daniel's Birthday Sessions

Company - Mail Connected
Client Company - Pernod-Ricard
Project Name - Katie & Co

Company - Starcom MediaVest Group
Client Company - Scottish & Newcastle

Project Name - John Smith’s People’s Darts


Automotive, Aerospace and Marine

Company - Carat Ltd
Client Company - General Motors
Project Name - Vauxhall Commercial Vehicles sponsorship of Match Day Live on talkSPORT

Company - omd uk
Client Company - Peugeot
Project Name - Peugeot "Create the car"

Company - Starcom MediaVest Group
Client Company - Honda UK
Project Name - Honda Do-er

Company - Carat Ltd
Client Company - General Motors
Project Name - Vauxhall Tigra "Next Top Model"

Company - Mediaedge:cia
Client Company - Alfa Romeo
Project Name - Upping the pace

Category - Automotive, Aerospace and Marine
Company - Maxus
Client Company - Mercedes-Benz
Project Name - Mercedes-Benz Approved Used


Fashion, Beauty and Healthcare

Company - MediaCom
Client Company - GSK
Project Name - GSK SENSODYNE PRONAMEL FOR KIDS

Company - ZenithOptimedia Ltd
Client Company - Puma
Project Name - Football Superstars

Company - Carat Ltd
Client Company - Shop Direct Group
Project Name - Littlewoods "Trinny and Susannah"

Company - Mediaedge:cia
Client Company - Specsavers
Project Name - Through fresh eyes

Company - UM
Client Company - Skcin
Project Name - COMPUTERTAN.COM


Financial, Corporate & Utilities

Company - Carat Ltd
Client Company - British Gas
Project Name - British Gas "Generation Green"

Company - UM
Client Company - UPS
Project Name - UPS Local Business Awards

Company - MPG
Client Company - iShares
Project Name - Not all ETF's are created equal

Company - Carat Ltd
Client Company - British Gas
Project Name - British Gas "Good News Stories"

Company - MediaCom
Client Company - NATWEST
Project Name - NATWEST TEENS ADAPT

Company - PHD Media
Client Company - Sage
Project Name - The Krypton Factor


Grocery, Soft Drinks & Household

Company - MediaCom
Client Company - MARS CHOCOLATE
Project Name - GALAXY READING

Company - Carat Ltd
Client Company - McNeil Nutritionals - Johnson & Johnson
Project Name - Benecol "Activating Everyday Communications"

Company - PHD Media
Client Company - McCain
Project Name - McCain Summer Wedges

Company - PHD Media
Client Company - Cadbury
Project Name - CDM Eyebrows

Company - Viacom Brand Solutions
Client Company - Ella's Kitchen
Project Name - Ella's Kitchen

Company - OMD UK
Client Company - Walkers Snack Foods
Project Name - Walkers Do Us A Flavour


IT & Consumer Durables

Company - ZenithOptimedia Ltd
Client Company - O2
Project Name - Family

Company - Global Radio
Client Company - Orange
Project Name - The Orange DNA List

Company - MediaCom
Client Company - ICI / AKZO NOBEL
Project Name - DULUX

Company - UM
Client Company - Intel
Project Name - Intel 24hr Challenge

Company - ZenithOptimedia Ltd
Client Company - O2
Project Name - O2 Academies

Company - MediaCom
Client Company - T-MOBILE
Project Name - T-MOBILE DANCE


Media & Entertainment

Company - i-level
Client Company - News International
Project Name - The Sun Auction for Heroes

Company - Absolute Radio
Client Company - Warner Brothers
Project Name - The Curious Case of Benjamin Button

Company - PHD Media
Client Company -  Warner Bros.
Project Name - Benjamin Button

Company - GOODSTUFF
Client Company - Virgin Media
Project Name - Virgin Media Shorts

Company - Mediaedge:cia
Client Company - Orange
Project Name - Orange Wednesdays are the new Fridays

Company - MGOMD
Client Company - Sony Pictures
Project Name - The Damned United


Public Sector & Charities

Company - Mediaedge:cia
Client Company - Transport for London
Project Name - Don't let your friendship die on the road

Company - i-level
Client Company - News International
Project Name - The Sun Auction for Heroes

Company - Global Radio
Client Company - COI Department for Children, Schools & Families
Project Name - COI Diplomas

Company - PHD Media
Client Company - British Heart Foundation
Project Name - Watch Your Own Heart Attack

Company - MGOMD
Client Company - Home Office
Project Name - It Doesnt Have To Happen

Company - PHD Media
Client Company - British Heart Foundation
Project Name - Yoobot


Retail & Home Shopping

Company - OMDUK
Client Company - HMV
Project Name - HMV - A Destination for Inspiration

Company - Bauer Media
Client Company - Westfield
Project Name - Grazia Westfield

Company - DLKW
Client Company - Wm Morrison Supermarkets PLC
Project Name - Morrisons '£5 off coupon' poster


Company - Initiative
Client Company - Tesco
Project Name - Tesco’s outdoor revolution

Company - Carat Ltd
Client Company - Shop Direct Group
Project Name - Littlewoods "Trinny and Susannah"


Travel & Leisure

Company - Carat Ltd
Client Company - Tourism Australia
Project Name - Tourism Australia "Youth Advocacy"

Company - MGOMD
Client Company - lastminute.com
Project Name - Good Stuff

Category - Travel & Leisure
Company - Global Radio
Client Company - British Airways
Project Name - BA Travellers Tales

Company - MindShare
Client Company - Nike
Project Name - Most Wanted

Company - MindShare
Client Company - Nike
Project Name - Show Your Five

Company - ZenithOptimedia Ltd
Client Company - British Airways
Project Name - T5 is Working


Best Total Communications Programme


Company - UM
Client Company - Microsoft
Project Name - I'm A PC

Company - Carat Ltd
Client Company - British Gas
Project Name - British Gas "Generation Green"

Company - Carat Ltd
Client Company - British Gas
Project Name - British Gas "Good News Stories"

Company - MediaCom
Client Company - T-MOBILE
Project Name - T-MOBILE DANCE

Company - OMD UK
Client Company - Walkers Snack Foods
Project Name - Walkers Do Us A Flavour

Company - Mediaedge:cia
Client Company - Morrisons
Project Name - Let's Grow


Best Use of Research

Company - MediaCom
Client Company - VARIOUS
Project Name - SCHOOL CHILDREN'S ATTITUDE MONITOR

Company - MindShare
Client Company - ITV
Project Name - Econometric Model

Company - Radio Advertising Bureau
Client Company - All major radio advertisers
Project Name - RadioGauge

Company - Mediaedge:cia
Client Company - n/a
Project Name - The invisible audience - Proving that advertising unites employees

Company - Carat Ltd
Client Company - Multi
Project Name - æon: making online display work harder


TV Sales Team of the Year

Company - Turner Media Innovations
Client Company - Turner Media Innovations
Project Name - TV sales team of the year

Company - ids
Client Company - ids
Project Name - ids - TV Sales Team of the Year

Company - Viacom Brand Solutions
Client Company - n/a
Project Name - Viacom Brand Solutions


Cross Media Sales Team of the Year

Company - Mail Connected
Client Company - Mail Connected
Project Name - Cross Media Sales Team of the Year

Company - ids
Client Company - ids
Project Name - ids Cross Media Sales Team of the Year

Company - Telegraph Media Group
Client Company - NA
Project Name - Create


Digital Sales Team of the Year

Company - Micosoft Advertising
Client Company - n/a
Project Name - Microsoft Advertising

Company - The Guardian
Client Company - N/A
Project Name - N/A

Company - CBS Outdoor
Client Company - n/a
Project Name - Digital Sales Team of the Year, CBS Outdoor Alive


Radio Sales Team of the Year

Company - talkSPORT
Client Company - n/a
Project Name - talkSPORT Radio Sales


Radio Sales Team of the Year

Company - Bauer Media
Client Company - Bauer Media
Project Name - Radio Sales Team of the Year

Company - Global Radio
Client Company - Global Radio
Project Name - Global Radio - Radio Sales Team of the Year


Outdoor Sales Team of the Year

Company - JCDecaux
Client Company - JCDecaux
Project Name - StreetTalk

Company - Clear Channel Outdoor
Client Company - n/a
Project Name - Outdoor Sales Team of the Year

Company - CBS Outdoor
Client Company - n/a
Project Name - Outdoor Sales Team of the Year


Print Sales Team of the Year

Company - Mail Connected
Client Company - Mail Connected
Project Name - Print Sales Team of the Year

Company - Travel Trade Gazette (United Business Media)
Client Company - Celebrity Cruises
Project Name - TTG / Celebrity Cruises campaign

Company - ShortList Media Ltd
Client Company - n/a
Project Name - ShortList Print Sales Team

Book a table at the 2009 Campaign Media Awards

This article was first published on campaignlive.co.uk

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