Samsung donates Piccadilly Circus screen to breast cancer fight

Be the first to comment
Samsung's Picadilly Circus slot
Samsung's Picadilly Circus slot

LONDON - Samsung Electronics is to donate its Piccadilly Circus LED screen to the European breast cancer campaign, marking the first time it has promoted a non-product campaign in the space.

The 'Everybody's Doing It' campaign will go live at 11am today on the 60inch screen with the call to action ‘tell all the women you know to visit'.

The creative will feature Amanda Jones, a 67-year old British woman whose daughter Rebecca died of breast cancer at the age of 33 and Emily Holt, aged 29, who was diagnosed last September.

Ines Van Gennip, head of coporate social responsibility at Samsung Electronics Europe, said: "It's so important that global brands such as Samsung use their influence to give women who advocate breast cancer awareness an even louder voice. 

"This isn't a disease that only affects older women, it can touch women of all ages and as many people as possible need to know."

The push will be supported by activity on Facebook, YouTube, Flickr and Twitter.



Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published