GMG Radio is launching an outdoor ad campaign to promote Smooth Radio. The ads, which break next week, will carry the strapline 'Unwind with Smooth'. The previous campaign showcased iconic album covers.
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Behavioural economics is defined as: human understanding for business advantage.
By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.