Brodie and Stone kicks off advertising pitch

campaignlive.co.uk, Thursday, 08 October 2009 06:00AM

LONDON - Brodie and Stone, the cosmetics and toiletries business, is on the hunt for an agency to handle its integrated advertising account.

T-Zone…undergone a revamp

T-Zone…undergone a revamp

The company has drawn up a shortlist to pitch for the business in a process handled by the AAR.

The successful agency will create a campaign to relaunch the company's T-Zone brand, which incorporates cleansing and skincare products.

Its campaign will focus on digital advertising, as well as print and poster work.

T-Zone has recently undergone a revamp, including a redesign of its packaging.

The brand also launched a new strapline, "naturally effective", to highlight its natural ingredients.

Its product range will be aimed at men and women of all ages.

Michael Eggerton, the Brodie and Stone chairman, said: "We have worked hard in getting the T-Zone product right, and now we feel it is the right time to build a relationship with an agency that can help us raise awareness of the changes we've made."

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs