L'Oreal directs viewers to Cheryl Cole TV ads with press teasers

Be the first to comment

LONDON - L'Oreal is driving consumers directly to its TV ads by promoting in newspapers the time the ads will air.

The company is promoting its Elvive Full Restore 5 shampoos and conditioners with ads in today's Metro free newspaper.

The front-page ads feature L'Oreal brand ambassador Cole and ask: ‘Has your hair lost its mojo? Find it with Cheryl. 8.38pm ITV1.'

The TV ads will air during the first ad break of popular soap Coronation Street.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

  • Account Executive £22000 - £25000 per annum + great benefits! Twist Recruitment, London
  • Designer £28000 - £38000 per annum Major Players, London
  • ACCOUNT DIRECTOR £40000 - £50000 per annum + bonuses and benefits Live Recruitment, Birmingham
The end of false recognitions
Shares0
Share

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published