Agency: Adam & Eve
campaignlive.co.uk, Friday, 02 October 2009 12:00AM
The agencies in contention are DDB, Dentsu, Batey, JWT, Leo Burnett, O3 and Saatchi & Saatchi.
MOM is a division of the Singapore government that promotes the development of a competitive workforce.
It is looking to appoint a creative and media agency to develop an internationally focused campaign. It will aim to position Singapore positively among specific target audiences and will run for a minimum of two years.
It will complement a similar initiative undertaken by Singapore's Economic Development Board.
This article was first published on campaignlive.co.uk