Dairy Crest invests £10m in Cathedral City relaunch

LONDN - Dairy Crest is investing £10m in the relaunch of its cheese brand Cathedral City.

The relaunch includes new TV ads, packaging and a revamped logo.

TV ads will launch in November. The campaign will also run print, radio online campaigns.

Dairy Crest said the move will strengthen the brand's position as the leading cheddar brand in the £2.2bn cheese category.

The company added the Cathedral City brand is worth more than £190m.

Laura Downey, Dairy Crest head of marketing for cheese, said: ‘We are investing significantly in this relaunch as we know that our growth has come from continuous investment throughout the brand's history.'

 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published