Weight Watchers partners with Dairy Crest to launch reduced-fat cream

Be the first to comment

LONDON - Weight Watchers has teamed up with Dairy Crest to launch a reduced-fat thick cream, which it said has 70% less fat than standard double cream.

The variant, manufactured under license by Dairy Crest, follows the launch of Weight Watchers Crème Fraiche, in March 2008.

Weight Watchers said its Reduced Fat Cream has 12% fat and contains just one Weight Watchers point per 30g serving.

The fresh potted cream market is worth £247m, according to research company AC Nielsen. The company said half fat cream is the fastest growing sector, with 15.5% year on year growth.


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published