Weight Watchers partners with Dairy Crest to launch reduced-fat cream

LONDON - Weight Watchers has teamed up with Dairy Crest to launch a reduced-fat thick cream, which it said has 70% less fat than standard double cream.

The variant, manufactured under license by Dairy Crest, follows the launch of Weight Watchers Crème Fraiche, in March 2008.

Weight Watchers said its Reduced Fat Cream has 12% fat and contains just one Weight Watchers point per 30g serving.

The fresh potted cream market is worth £247m, according to research company AC Nielsen. The company said half fat cream is the fastest growing sector, with 15.5% year on year growth.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Brexit reaction: Ad industry rocked by UK vote to leave EU
Shares0
Share

1 Brexit reaction: Ad industry rocked by UK vote to leave EU

Senior figures from across the UK's advertising industry have reacted with shock and dismay after the country voted to leave the European Union.

Just published