'Job wanted' sandwich board grad hired by JCDecaux

LONDON - Roaming the streets of London wearing a sandwich board is the new way into a media career, judging by JCDecaux's new hiring David Rowe.

The unemployed history graduate used the board to proclaim his availability for work, offering to work his first month for free.

In his five days walking around the capital last month he attracted widespread media coverage and generated 250 enquiries from interested employers.

He was also spotted in Fleet Street by JCDecaux's managing director Spencer Berwin and is now a junior sales co-ordinator at the outdoor media owner, working in the billboards, street furniture and StreetTalk phone boxes team.

The company also declined Rowe's offer to go through his first month unpaid.

Berwin said: "I was very impressed by David turning himself into a human billboard -- he's displayed a natural talent for outdoor advertising.

"His sales pitch showed enormous confidence and a determination to succeed that is highly attractive for any employer."

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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