Razorfish sale nets Microsoft 3.3% stake in Publicis Groupe

Be the first to comment
Razorfish: acquired by Publicis Groupe
Razorfish: acquired by Publicis Groupe

LONDON - Microsoft has landed a 3.3% stake in Publicis Groupe following the completion of its $500m sale of digital agency Razorfish to the France-based communications giant.

Unveiling the closing terms of the deal, first publicly confirmed in August, Publicis Groupe revealed it has acquired Razorfish from Microsoft in exchange for 6.5 million Publicis Groupe shares, plus $286.8m in cash.

The deal is highly significant for Publicis Groupe - it means it has met its goal of generating 25% of its total revenue by the end of 2010.

Razorfish will be folded into VivaKi, the Publicis Groupe media and digital umbrella encompassing Starcom MediaVest Group, ZenithOptimedia, Denuo, Digitas and VivaKi Nerve Center.

David Kenny, managing partner of VivaKi, will be responsible for the integration of Razorfish into Publicis Groupe.

Razorfish, one of the largest interactive marketing and technology companies in the world, has been increasingly advising marketers on how best to employ social media and social influencers.

The agency has offices in the UK, US, Australia, China, France, Germany, Japan and Spain, and clients include Carnival Cruise Lines, Ford, MillerCoors, Levi's, McDonald's and Starwood Hotels.

When Microsoft bought aQuantive, the parent company of Razorfish, in May 2007, it was the company's biggest acquisition to date. At the time, it was viewed as a bid to match Google's activities in the interactive ad space, following its acquisition of DoubleClick.

 

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

DCM's cinema ad interrupted by The Aliens in Channel 4 takeover
Share

1 DCM's cinema ad interrupted by The Aliens in Channel 4 takeover

Cinema viewers this weekend will see an unusual takeover by Channel 4 of Digital Cinema Media's regular ident during the ad reel.

The end of false recognitions
Shares0
Share

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published