The Week: Advertising news - Coca-Cola ends £18m deal, Friday, 09 October 2009 12:00AM

The Football League is searching for a new title sponsor of the 2010/11 season after Coca-Cola failed to renew its £18 million three-year deal. The Football League said it is in talks with a number of companies about replacing the drinks giant, with reports suggesting the energy company E.ON is one of them.

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