Mirror Group reviews £6.5 million media

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Daily Mirror...reviewing UK media
Daily Mirror...reviewing UK media

LONDON - Mirror Group Newspapers is reviewing its estimated £6.5 million media planning and buying account in the UK and Ireland.

The incumbent on the account, ZenithOptimedia, will be invited to repitch for the business, which comprises the Daily Mirror, the Sunday Mirror and The People.

The review is being led by Lorraine Fraser, the marketing director for Trinity Mirror’s national titles, who was appointed to her role in July.

ZenithOptimedia has held the account for the past 15 years.

Trinity Mirror’s Scottish titles, The Daily Record and Sunday Mail, are not part of the review.

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