Argos breaks Christmas campaign by CHI & Partners

By Matt Williams, campaignlive.co.uk, Thursday, 22 October 2009 06:00AM

LONDON - The clocks may not even have gone back yet, but retailers are already in the mood for Christmas with Argos set to be the first to break its seasonal campaign.

Argos…CHI & Partners' campaign for the retail store is the first Christmas ad to break this year

Argos…CHI & Partners' campaign for the retail store is the first Christmas ad to break this year

Called "together", the 50-second ad will break this Friday (23 October), and encourage consumers to "celebrate Christmas for less" with Argos.

The ad, by CHI & Partners, follows a short teaser campaign to promote the Argos catalogue and features scenes from a family Christmas, including a dad trying to force a turkey into the oven and children trying to avoid eating their sprouts.

A 30-second version of the ad will break early next month, and will be supported by radio, press and online activity.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs