Nestle reviews its direct marketing arrangements

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Nestle Aero
Nestle Aero

LONDON - Nestle is in the process of holding chemistry meetings with a number of agencies with a specific focus on CRM and digital.

Nestlé currently works with a number of agencies across its brands in the UK, including OgilvyOne and Joshua.

JWT currently handles Nestle confectionary advertising, which includes KitKat.

A spokesman for Nestle said that the company did not comment on commercial contracts.



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