Richard Branson attacks Sky pay-TV lobbying
By Staff, campaignlive.co.uk, Friday, 23 October 2009 09:25AM
LONDON - The Virgin boss Richard Branson today called for Ofcom to reject BSkyB's attempt to derail plans to open up premium TV content to other providers.
In June, Ofcom began a consultation on proposals to force Sky to offer its premium channels to competitors at lower prices than at present.
BSkyB is fighting the proposals, claiming that they are unfair and unnecessary.
But writing in today’s Financial Times, Branson said: "If Ofcom follows through on its proposals, it will herald a new dawn of more choice, lower prices and greater innovation for pay-TV consumers in the UK."
He said the proposals could mean that other providers could offer Sky Sports 1 at more than 20 per cent less than at present.
He said that it would also be easier for customers to buy channels on a standalone basis, rather than having to sign up for bundles. Ofcom is expected to make a decision on the proposals early next year.
This article was first published on campaignlive.co.uk
- Creative Artworker Creative Recruitment £25000 - £30000 per annum, London
- Account Manager/Director, full time (would consider 4 days per week) Wonderberry UK Ltd Dependent on experience, Farringdon
- Online Visual Merchandising Manager Luxury Fashion brand Creative Recruitment £30000 - £35000 per annum, London
- Graphic Designer - Fashion - £30k 24 Seven Inc Up to £30k, City of London
- Digital Account Manager (ASAP) Zebra People £30000 - £40000 per annum, City of London
- VCCP, MediaCom, Lida and SapientNitro among Campaign's Agencies of 2013
- Ogilvy poaches McDonald's creative director for Unilever role
- More evidence of strong TV spend in second half of 2013
- New year's resolution: learn to code in 2014
- Evian tops YouTube 2013 ad leaderboard
- Volvo van Damme spot nears 60 million YouTube views