Barclaycard 'spy' by BMP

By John Tylee, Campaign Work, Saturday, 29 October 1994 03:07PM

Not many movie characters owe their origins to an ad campaign.

One exception is Johnny English, Rowan Atkinson’s bumbling secret agent who began life as the equally inept Richard Latham in a series of ads for Barclaycard.

Acknowledged as one of the funniest ever campaigns, the BMP campaign features Latham as the ultimate Barclaycard sceptic, always dismissive about its usefulness.

It’s left to Bough, his assistant, to demonstrate its benefits and get his boss out of a series of tricky situations.

The campaign helped Barclaycard reverse a declining market share and achieve brand leadership.

This article was first published on Campaign Work

Article tags:

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs