The integrated campaign aims to demonstrate the partnership of creativity and innovation within the Sony brand. The ‘dot’ represents Sony, as the point where the two meet and work together to put the ideas into practice.

The tag line was first used by the brand in Juan Cabral's directorial debut for Sony entitled 'Soundville', by Fallon London, earlier this month.

The campaign breaks in the UK in November with a 60 and 90 second film running in cinema.

This article was first published on Campaign Work


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