The integrated campaign aims to demonstrate the partnership of creativity and innovation within the Sony brand. The ‘dot’ represents Sony, as the point where the two meet and work together to put the ideas into practice.

The tag line was first used by the brand in Juan Cabral's directorial debut for Sony entitled 'Soundville', by Fallon London, earlier this month.

The campaign breaks in the UK in November with a 60 and 90 second film running in cinema.

This article was first published on Campaign Work

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs