Agency: Fallon London
In association with
Campaign Work, Monday, 02 November 2009 09:47AM
The campaign aims to raise public awareness about organ donation and encourage more people to sign up to the NHS Organ Donor Register.
Additionally, a viral game has been designed to highlight the countdown to the launch, based around the Tin Man (from Wizard of Oz) - who needed a heart.
This article was first published on Campaign Work