BSI Group hires former Yell marketer Ann Francke to strategy role

LONDON - BSI Group, the standards and certification body, has hired former Yell marketer Ann Francke to the position of managing director of global customer and product strategy.

BSI
BSI

Francke, who starts in the role on 9 November, will report to BSI chief executive Howard Kerr.

She left her previous role as chief marketing officer of Yell Group in 2006, in the middle of an ad agency pitch.

Mother and VCCP were in the final stages of pitching for Yell's £14m account when Francke departed the role. The business eventually went to Mother.

Prior to joining Yell, Franke held marketing roles at Mars, Boots and Procter & Gamble, rising to global general manager of new business development at the FMCG giant.

‘I'm delighted that Ann is joining BSI at such an exciting time for the organization. She has a wealth of experience in product strategy and branding, and has worked in several overseas markets,' said chief executive Kerr.

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Shares0
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published