RSA hires Fallon for 300th anniversary ad project

By Kate Nettleton, campaignlive.co.uk, Wednesday, 04 November 2009 10:10AM

LONDON - Royal and Sun Alliance has appointed Fallon to handle an advertising brief to promote the insurer's 300th anniversary after a pitch between Fallon's parent Publicis, WPP and Chime.

RSA... appointed Fallon

RSA... appointed Fallon

The agency has been briefed to produce a campaign that will highlight RSA's heritage as an insurer of the great and the good, and its legacy since it launched in 1710.

The campaign will promote the fact that Charles Darwin, Winston Churchill and Captain Cook all held policies with the company.

Chime's Bell Pottinger will handle PR for the campaign.

 

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs