Harrods ends magazine relationship with River

LONDON - Harrods has brought its customer magazine in-house ending a three-year relationship with River Publishing.

Harrods Magazine is sent to Harrods' 55,000 reward customers and includes high-end advertising from brands such as Jaguar and Bloomberg. Editorial content spans Harrods' products, including food, beauty and fashion.

Key editorial staff, including publisher Beth Hodder and editor Deborah Bee, have moved across with the magazine near to the store's Knightsbridge headquarters. Ad sales were previously handled by Harrods.

Guy Cheston, director of advertising at Harrods, is understood to have made the decision.

The title is part fee-based and part ad-funded and copies are sold in-store, priced at £3.

Prior to River Publishing handling the account, it was handled by Condé Nast, publisher of Vogue Magazine.

River Publishing, headed by chief executive Nicola Murphy, numbers Weight Watchers and the Co-op magazine among its clients.

 

Topics

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published