Agency: Bartle Bogle Hegarty
campaignlive.co.uk, Friday, 30 October 2009 12:00AM
The move would enable the broadcaster to raise prices for its premium content, as well as form stronger relationships with consumers in the US, where 20 million of bbc.co.uk's 50 million registered users are based. The global player would host material from the BBC's back catalogue, as well as catch-up material from overseas channels.
This article was first published on campaignlive.co.uk