The Rubicon Project hires Siotis and Jakovljevic

LONDON - The Rubicon Project has hired Leon Siotis and Jana Jakovljevic from Fox Interactive Media to manage ad network development in the UK and EMEA respectively.

The pair's arrival marks the latest expansion for the European arm of the US-headquarted ad optimisation company.

Their role is to boost publisher clients' CPM rates by matching traffic with the best advertising network partners as well as using targeting technologies including behavioural, geographic and contextual targeting to increase their revenue.

They will report into Oli Whitten, director of ad network development for EMEA, who arrived at the company in September from AOL Advertising.

Both are former MySpace colleagues of Jay Stevens, a vice-president and the international general manager of The Rubicon Project.

Jakovljevic has four years' experience at a European level, including two years monetising unsold inventory for MySpace across EMA through advertising networks.

Siotis spent two years' experience monetising all non-guaranteed inventory across Fox Interactive Media sites including IGN, MySpace, AskMen.com and Rotten Tomatoes, online and on mobile. Prior to that role he worked at Advertising.com.

In the past four months the Los Angeles-headquartered company has opened offices in London, Sydney and Hong Kong.

Read more on Brand Republic

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published