Just-Eat unleashes Belly and Brain for TV push

LONDON - Fast food website Just-Eat.com has rolled out a major marketing push to get people to book their takeaways through the website.

Belly and Brain star in Just-Eat ads
Belly and Brain star in Just-Eat ads

The website, which aggregates local take-away outlets, has created animated characters Belly and Brain who fight with each other over the best way to order takeaway. The characters were thought-up by Hooper Galton and designed and directed by Rebel Rebel.

Just-Eat.com earns a commission from every meal booked through the site and is aiming for mass consumer take up with a new TV ad which is going live this week in the north of England before being rolled out elsewhere.

The takeaway firm has also created a YouTube channel and website featuring the characters.

 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published