Unilever culls Persil washing-up liquid variant

Be the first to comment

LONDON - Unilever has axed its low-earning Persil washing-up liquid brand to rationalise its product range.

The FMCG company said it is part of its strategy to cut 40% of its SKUs by the end of the year.

The cuts are part of a strategy to focus investment and innovation on its top-selling 100 products.

The 26-strong Knorr stock cube product range was cut to 13 products earlier this year.

This week, Unilever reported a 2% rise in third-quarter underlying profits to £1.7bn.



Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published