Unilever culls Persil washing-up liquid variant

LONDON - Unilever has axed its low-earning Persil washing-up liquid brand to rationalise its product range.

The FMCG company said it is part of its strategy to cut 40% of its SKUs by the end of the year.

The cuts are part of a strategy to focus investment and innovation on its top-selling 100 products.

The 26-strong Knorr stock cube product range was cut to 13 products earlier this year.

This week, Unilever reported a 2% rise in third-quarter underlying profits to £1.7bn.

 

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published