Marmite opens London shop

LONDON - Marmite has opened a shop for a limited time in London.

The pop-up shop opens today on Regent Street and will be open seven days a week. The store will stock more than 100 Marmite-inspired products, some of which will be sold there exclusively.

Products include food, clothes, artwork and Christmas boxes.

The tea & toast bar aims to promote itself through its Twitter following. The Unilever-owned brand is offering a 5% discount to customers who mention @Stephen Fry at the till until 8pm tonight.

 

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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