• PS-800.jpg



The ‘sales utility’, called www.the15reasons.com builds on the recent ‘the game is just the start’ ATL campaign across Europe.

It invites the user to select relevant areas of interest before an ‘interactive presenter’ plays back the unique selling points, highlighting the device capabilities beyond the gaming element.

The user is then invited to construct their own sales pitch using the best videos suited to his/her particular needs before sending it on to the family or friend they need to convince.

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs