The campaign launches this week and runs until January next year, promoting the Filofax Beauty Box — a gift box that contains a Filofax organiser, a perfume atomiser pen and a voucher for a beauty treatment.
The box is being promoted across Glam Media sites and blogs, in an ad unit that will be updated daily with links to beauty tips and content from Filofax, thanks to a widget designed by Glam Media. There is also an advertorial feature about the Filofax Beauty Box featuring on Glam.com.
It is the first time Filofax has run an online-only campaign and the Filofax Beauty Box can only be bought online.
Jessica Stephens, e-marketing manager at Filofax, said: "We are very excited about the prospect of the Beauty Box being talked about across the blogsphere and in turn that awareness and talkability will generate sales for the product during the important festive period."