GHD 'fairytales' by Rainey Kelly Campbell Roalfe/Y&R

The tales of Cinderella, Rapunzel and Little Red Riding Hood are all given a twist with the heroines choosing a life of empowerment and individual ambition over a future with a knight in shining armour.

Concluding with the strapline you can do anything with your hair, the ad aims to show how ghd can help women feel confident enough to play by their own rules.