Gap 'holiday cheer' by Crispin, Porter & Bogusky

The spots, directed by Michael Gracey, features a collaboration with Pharrell Williams who helped to develop the lyrics on the ads.

The campaign aims to encourage consumers to break with tradition and connect them with the GAP brand whenever and wherever. Customers can also visit www.cheerfactory.com where they can create 10 customisable holiday cheers that can be shared on Facebook, Twitter and YouTube.