Diary: Race is now on to choose moniker for uber-agency
campaignlive.co.uk, Friday, 13 November 2009 12:00AM
Ever fancied running your own agency? Actually, we already know the answer to that one, thanks to the overwhelming response to our online Fantasy Agency poll.
The painstaking process of compiling the results has now been completed, and we can reveal the line-up of adland's uber-agency. Steering the ship, the flamboyant figure of Robin Wight was our clear winner to act as chairman. In a virtual neck-and-neck result for the chief executive position, Cilla Snowball narrowly pipped Johnny Hornby.
The advertising legend that is Sir John Hegarty would lend gravitas to the key position of executive creative director, while Robert Senior could add another agency to his collection as the managing director.
Bringing home the bacon, Beattie McGuinness Bungay's Andrew McGuinness would occupy the account director's hotseat, with the CampaignLive blogger Ivan Pollard running the media operation.
Jeremy Bullmore and Steve Jobs would lend experience and digital knowhow to the mix as non-executive directors, with Mark Cridge as digital director. Completing the line-up, MT Rainey would be the executive planning director, with Sir Martin Sorrell overseeing the entire operation (and funding the eye-watering salary bill) as group chief executive.
So now we've selected the personnel, what on earth are we going to call this super agency? View a breakdown of the poll results and suggest an agency name at www.campaignlive.co.uk.
This article was first published on campaignlive.co.uk
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