BBC's Pudsey Bear gains 'friend'

LONDON - he BBC's Children in Need is to introduce an additional brand mascot.

Pudsey 's friend Blush
Pudsey 's friend Blush

Blush Bear is being presented as a friend for the fund-raising drive's long-standing brand character Pudsey Bear. The charity said Blush was designed to increase its appeal and attract corporate partners. 

Pudsey Bear made his first appearance in 1985. He is now Children in Need's official logo and a registered trademark.

In 2007, the charity tasked agency Fallon London with relaunching the mascot. Pudsey was modernised to work online in animated poses. He was also given a range of multicoloured eye patches.

This year's Children in Need event takes place on Friday.  The 2008 appeal raised a total of £38m, a record-breaking sum for the charity.



Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published