Agency: Fallon London
By Staff, campaignlive.co.uk, Thursday, 19 November 2009 06:00AM
The review was handled by the AAR. The agency's first task will be to produce a campaign to relaunch the company's T-Zone brand.
The campaign, which will span digital, print and outdoor channels, will promote the brand's recently revamped design and packaging.
Aimed at both men and women, the ads will focus on T-Zone's natural ingredients, under the new strapline: "Naturally effective."
The agency is also working on two further briefs for Brodie & Stone's range of brands, including Janina toothpaste and Jolen Creme Bleach, both of which are expected to launch by early next year.
This article was first published on campaignlive.co.uk