Frank 'pablo's journey' by Mother London

The Facebook profile will continue the theme of the campaign with films of Pablo interviewing various parties connected with the cocaine trade - the first with a nightclub bouncer.

The work aims to reinforce the campaign’s central message that there is a darker side to coke.

Pablo's profile can be found at http://www.facebook.com/PabloTheDrugMule and the series of online films will be uploaded to the Frank YouTube channel at http://www.youtube.com/user/FRANKCocaine.