Bebo's Vanderbilt joins as CEO

LONDON - Nicole Vanderbilt has left Bebo to become chief executive at online homewares business, taking over from David Kelly, one of the company's founders.

Kelly remains a member of the board, but will step down as CEO in January. He founded the company in 2007 along with Brent Hoberman and Paul Chudleigh, who both worked with Kelly at

Vanderbilt joined Bebo in September 2008, taking up the role of international vice-president. Before that she was at Google, where she was head of industry marketing for Europe and India. is an aggregator for more than 2,000 homewares retailers and designers. The site features a 3D room planning tool.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published