Mother nets global Coke Olympics task
By Kate Nettleton, campaignlive.co.uk, Thursday, 03 December 2009 07:00AM
LONDON - Mother has landed a global advertising brief to promote Coca-Cola's sponsorship of the London 2012 Olympics.
The agency, which secured the business without a pitch, will produce communications promoting Coke’s tier-one sponsor status using its open happiness positioning.
The through-the-line campaign will be run out of Mother London, with its agencies in Buenos Aires and New York adding creative input.
Mother’s appointment marks an effort by Coke to unify the Olympic marketing activity in the host country and the sponsorship advertising it runs in global markets.
While the majority of the work will break in 2012, Mother is planning to build awareness of Coke’s sponsorship through new media channels such as social networks in the nearer future.
Jonathan Mildenhall, the vice-president of global ad strategy and creative excellence at Coke, said: People are passionate about the Olympics and that gives us a chance to connect with them on a personal, emotional level.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Associate Director - Marketing Strategy Trace c. £85k, South East England / London (Greater) / Surrey / London (South), London (Greater) / London (West)...
- Quantitative Research Manager Trace £32k to £40k, South East England / Berkshire / Maidenhead, Berkshire / Windsor, Berkshire
- Brand Manager Ball & Hoolahan £40,000 per annum, London (Greater)
- Senior Account Manager Propel £30000 - £40000 per annum + Excellent benefits, London (Central), London (Greater)
- Samsung calls global advertising and media review
- Watch the first YouTube clip, nine years on
- British Airways moves paid search account to Forward3D
- M&C Saatchi's Enyi Nwosu takes global role at Mindshare
- Post Office reviews advertising, DM and digital accounts
- Yahoo hosts exclusive X-Men: Days of Future Past films