Lindt kicks off £15m pan-Euro review

By Noel Bussey,, Thursday, 03 December 2009 06:00AM

LONDON - Lindt & Sprungli, the chocolate manufacturer, is looking for a network agency to handle its £15 million pan-European advertising account.

Lindt…brands include Gold Bunny, Les Grande and Chocoletti

Lindt…brands include Gold Bunny, Les Grande and Chocoletti

Agencies received RFIs last week and initial meetings are expected next week.

The pitch has been called as part of a consolidation exercise. The company employs a number of regional agencies to work on specific local briefs, but is now looking for a single network agency to handle its entire account. The winning agency will handle all of the Lindt & Sprungli brands, which include the main Lindt brand, the Excellence range, Gold Bunny, Les Grande and Chocoletti.

The decision to pitch comes a month after the German-owned chocolate manufacturer signed up the Swiss Wimbledon tennis champion Roger Federer as its global brand ambassador - the first time it has hired a spokesman since its launch 160 years ago.

The tennis ace's first work is expected to be a print campaign promoting the Les Grande brand, which claims to have a higher percentage of nuts than any other chocolate.

In the UK, the last above-the-line agency to handle the business was Grey London, which resigned the account in 2008.

Grey picked up the work in January 2007 following a final shoot-out against Leo Burnett. The pitch was handled by The Haystack Group.

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