MySpace and BBH launch interactive music videos

By Noel Bussey, campaignlive.co.uk, Thursday, 03 December 2009 06:00AM

LONDON - MySpace Music has launched a campaign that gives consumers the chance to appear in ten interactive videos starring musicians such as Nelly Furtado and 50 Cent.

Florence and the Machine…one of the bands involved in the MySpace Music campaign

Florence and the Machine…one of the bands involved in the MySpace Music campaign

By uploading their images from Facebook Connect or MySpace ID, users of the new music site can appear in the films, which were created by Bartle Bogle Hegarty and feature ten musicians singing their favourite songs.

For example, in the ad starring Florence from Florence and the Machine, a photo is pinned to a wall that will show the user's face.

Anyone who personalises an ad will be entered into a competition to have their pick of the artists, who also include Alicia Keys, Kasabian and N-Dubz, write a song about them.

The films are accessible via teaser banners on websites and the original films will be aired on TV.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs