By Noel Bussey, campaignlive.co.uk, Thursday, 03 December 2009 06:00AM
By uploading their images from Facebook Connect or MySpace ID, users of the new music site can appear in the films, which were created by Bartle Bogle Hegarty and feature ten musicians singing their favourite songs.
For example, in the ad starring Florence from Florence and the Machine, a photo is pinned to a wall that will show the user's face.
Anyone who personalises an ad will be entered into a competition to have their pick of the artists, who also include Alicia Keys, Kasabian and N-Dubz, write a song about them.
The films are accessible via teaser banners on websites and the original films will be aired on TV.
This article was first published on campaignlive.co.uk