Peugeot Citroen and Mitsubishi to join forces

LONDON - Peugeot Citroen is in talks with Mitsubishi Motors regarding a ‘strategic partnership'.

The car manufacturers already work together in the Russian market to develop electric cars and four-wheel drive vehicles.

It is thought that under the deal Peugeot would take a 50% stake in Mistubishi. The Japanese-owned car company may also take a stake in Peugeot.

Earlier this year, Mitsubishi reported losses of more than $400m for the first half of 2009.

 

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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