Peugeot Citroen and Mitsubishi to join forces

LONDON - Peugeot Citroen is in talks with Mitsubishi Motors regarding a ‘strategic partnership'.

The car manufacturers already work together in the Russian market to develop electric cars and four-wheel drive vehicles.

It is thought that under the deal Peugeot would take a 50% stake in Mistubishi. The Japanese-owned car company may also take a stake in Peugeot.

Earlier this year, Mitsubishi reported losses of more than $400m for the first half of 2009.

 

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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