Media: Things we like
campaignlive.co.uk, Friday, 27 November 2009 12:00AM
Dennis Publishing's Viz widget
We enjoyed the celebrations around Viz magazine's recent 30th anniversary but, as if intent on pushing the title into a new era, its owner, Dennis Publishing, has now launched a Viz iPhone app that allows users to access the comic's most established feature, Roger's Profanisaurus. For just £2.99, we can now browse the absolute filth on offer in the profane dictionary or search for words alphabetically. We have high hopes for this as the Christmas party season approaches.
There are plenty of intelligent films at cinemas at the moment (the Coen Brothers' A Serious Man and The Men Who Stare At Goats, for instance), but for sheer thrills the new disaster movie 2012 really delivers. The details of the story are ridiculous and there are some extremely cheesy moments but great special effects and some strong performances from the likes of John Cusack and Amanda Peet make it really watchable. And, because some of the disaster scenes are so impressive, it's one of those films that has to be seen at the cinema.
The NME's End of Decade issue
We have to admire IPC Media's NME for creating its special End of Decade issue well ahead of the last month of the noughties. The title is a comprehensive look back at music that has shaped the past ten years. It's essential reading for anybody who is interested in charting how the internet has changed music, plus there are some big interviews and The Top Fifty Albums Of The Decade list to get your teeth into. The title has also backed up its own online credentials by publishing a version on nme.com.
CBS Outdoor's Victoria & Albert partnership
CBS continues in its attempts to pioneer in outdoor with the launch of a partnership with the V&A's digital and interactive design exhibition, Decode: Digital Design Sensations. While the show doesn't open until 8 December, we are enjoying the campaign on CBS London Underground digital sites that features specially commissioned work from the artist Karsten Schmidt. In addition, the V&A is inviting participants to submit their own designs to a competition, which will see the best used in future advertising to promote the exhibition.
AND ONE THING WE DON'T ...
Confusion over digital radio
Once again, there is confusion surrounding the future of DAB. The Government's Digital Britain report made clear mention of 2015 as a potential switch-off date for the analogue signal but last week's follow-up Digital Economy Bill makes no mention of the date and many in the radio industry now seem to feel that it's highly unlikely. With a couple of small radio groups also lobbying against the analogue switch-off, confusion reigns in radio once more. Which is hardly impressive behaviour in the minds of advertisers.
This article was first published on campaignlive.co.uk
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