The Work: New Campaigns - The World
campaignlive.co.uk, Friday, 27 November 2009 12:00AM
CADBURY - DOGS IN CARS - AUSTRALIA
Project: Dogs in cars
Clients: Meaghan Brodie, brand manager, Cadbury
Creative agency: Saatchi & Saatchi Sydney
Art director: n/s
Media agency: Carat
Production company: n/s
Saatchi & Saatchi Sydney has created a new campaign under the Glass And A Half Full Productions umbrella for the confectionery brand Cadbury, starring a host of canine stars.
Purple racing cars take to the road accompanied by Johan Strauss' The Blue Danube as the dogs, ranging from a boxer to a basset hound, hang their heads out of the window and enjoy the wind rushing past them.
The 60-second spot is the latest in the series of the joy-filled Glass And A Half Full Productions, which include the "gorilla" and "eyebrows" spots by Fallon London.
GAP - HOLIDAY CHEER - US
Project: Holiday cheer
Creative agency: Crispin Porter & Bogusky
Writer: Cliff Leicht
Art director: Wendy Leicht
Media agency: n/s
Production company: Partizan
Director: Michael Gracey
Editor: Diesel Schwarz, Final Cut
Post-production: The Mill
Crispin Porter & Bogusky has created a holiday campaign for the fashion retailer Gap, as it endeavours to get consumers through its doors in the run-up to Christmas.
The TV spot, called "holiday cheer", features several dancers wrapped up in the latest winter wear from Gap, set against a white log-cabin backdrop.
Gap collaborated with the recording artist and producer Pharrell Williams to develop the music.
The campaign includes lyrics such as "go classic tree, go plastic tree, go plant a tree, go without a tree", and is supported by print, outdoor, in-store, online advertising and digital elements, including a microsite.
Customers can visit cheerfactory.com and create ten customised holiday cheers, which they can then share on Facebook, Twitter and YouTube.
NOKIA - THE JOURNEY STARTS HERE - GLOBAL
Project: The journey starts here
Creative agency: Jack Morton Worldwide
Writer/art director: Matt McConaghy
Media agency: n/a
Production company: Bravo Post Production
Director: David Masters
Post-production: The Mill
Audio Post-production: Fitzrovia Post Production
Jack Morton Worldwide has launched an online video in a bid to promote the new Nokia N900 mobile phone.
The film is set in a police investigation room where four industry experts, who are brainstorming what features the new model should have, are being monitored by people on the other side of the glass.
They throw in features including speed, connectivity, music and video storage capacity and the use of multiple applications.
Suddenly, one of the men starts to have a fit and begins spasming before morphing into different monstrous amalgamations of the features being discussed. He finally settles on one transformation, the new Nokia N900.
The work is available to view on YouTube.
ILLINOIS LOTTERY - JOY SOMEONE - US
Project: Joy someone
Client: Sarah Cummins, director of marketing, Illinois Lottery
Brief: Encourage people to "joy someone" by giving special holiday
scratchcards to the unsung heroes in their lives
Creative agency: Energy BBDO/Chicago
Writer: Jonathan Ozer
Art director: Isabela Ferreira
Media agency: OMD
Production company: Biscuit Films
Director: Aaron Ruell
Editor: Matthew Wood
Post-production: The Whitehouse
Audio Post-production: Spank Music
Exposure: TV, digital, radio, outdoor, point-of-sale
The Illinois Lottery is launching an integrated holiday campaign called "joy someone", created by Energy BBDO/Chicago and directed by the award-winning Aaron Ruell.
The campaign encourages people to "joy someone" by giving special holiday scratchcards to the unsung heroes in their lives. Central to the campaign is a retro version of the holiday classic Joy To The World, arranged by Spank Music.
The campaign is brought to life through TV, digital, radio, outdoor, point-of-sale and special karaoke taxi events beginning around Thanksgiving weekend.
This article was first published on campaignlive.co.uk
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