Draftfcb retains £15 million Post Office DM business

By Noel Bussey, campaignlive.co.uk, Tuesday, 08 December 2009 03:25PM

London - Draftfcb has retained the £15 million direct marketing account for the Post Office.

DraftFCB...retains £15 million Post Office DM business

DraftFCB...retains £15 million Post Office DM business

The agency beat OgilvyOne and TMW to the business in the final round.

Draft will now be briefed with developing and exploiting the Post Office's consumer database in order to optimise customer value, as the business attempts to reposition itself from a product-focused organisation to a customer-centric one.

The brief will have a particular emphasis on direct mail, press and digital but will also include strategy related services such as design, positioning and insight.

The account came up for pitch in February with the Post Office putting together a shortlist of 12 agencies in July before cutting to the final three in late October.  



This article was first published on campaignlive.co.uk


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs