The Week: Advertising News - Waitrose rejigs festive ad

campaignlive.co.uk, Friday, 04 December 2009 12:00AM

Waitrose has had to re-edit its Christmas ad after complaints that a scene depicting a man returning from war could be offensive to the families of soldiers who have died in Afghanistan.

The spot, a revamped version of last year's Christmas campaign by Miles Calcraft Briginshaw Duffy, featured people returning home for the festive period. Waitrose said that the man featured was meant to be a photo journalist rather than a soldier.

This article was first published on campaignlive.co.uk

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