Agency: DLKW Lowe
campaignlive.co.uk, Friday, 04 December 2009 12:00AM
The winning agency will be asked to create a campaign demonstrating how the drinks use less packaging and that the bottles are made from recycled materials. It is already running a digital campaign in the run-up to Christmas that uses the classic 80s strapline: "Get busy with the fizzy."
This article was first published on campaignlive.co.uk