Campaign Promotion: Media Essays - What's next?
campaignlive.co.uk, Friday, 04 December 2009 12:00AM
The prevailing mood in commercial media, after a year that shook the advertising industry to its foundations, is uncertainty.
Uncertainty over which business models to trust when traditional revenue streams have ebbed away. Uncertainty over how to connect with consumers when their media habits change with every new technological development.
And, most importantly, uncertainty over when the economy will lift, restoring brands' budgets and consumers' spending power to pre-recession levels.
So as we bid a welcome goodbye to 2009 - a year when even major media brands such as thelondonpaper and The Observer felt the pain - how can media owners and agencies emerge from the smoking rubble with their livelihood intact?
In the following media essays, industry thought-leaders analyse what 2010 will bring for their sector of media, what the media businesses of the future will look like, and how they will have to evolve to get there.
Will the future be about broadcasters using blogs to shape their relationships with audiences, or should media owners place their bets on using real-time information to influence consumers' purchasing decisions?
Read on ...
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Senior Account Executives become £23-24K, Merseyside
- Digital Marketing Manager - Onsite Conversion Up to 12 month FTC (Maternity cover) Which? c. £45,000 - £55,000, Greater London
- Head of Corporate Communications London Borough of Hounslow £55572 - 67544 per year + Final Salary Pension, Hounslow Central
- eCRM Campaign Manager PFJ £200 - £300 per day, London
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers
- Pitch update: eBay's media contest, DFS and 2 Sisters Food Group
- McCann wins Qatar Financial Centre brief
- Three's pony and cats with thumbs top the cute Easter ad chart
- Metro launches content agency