Agency: Bartle Bogle Hegarty
By Anne Cassidy, campaignlive.co.uk, Friday, 11 December 2009 10:50AM
Henkel reappointed Mediaedge:cia, the incumbent on the deodorant and shampoo brands, after a pitch last month against The Media Shop, which previously handled the Henkel adhesive brands including Pritt Stick and the Omnicom-owned M2M.
Henkel appointed Miles Calcraft Briginshaw Duffy to handle its £4 million UK advertising account in October.
This article was first published on campaignlive.co.uk