Agency: Fallon London
campaignlive.co.uk, Friday, 11 December 2009 11:06AM
The agency won the business following a pitch against two undislosed agencies.
McCann will now be briefed to create a digital campaign based around the "knitting nanas" TV work that it produced two years ago. The work will launch in March 2010.
This article was first published on campaignlive.co.uk